4.6 (Rating) – There is so much bad content out there that it is almost unbearable. People are having a really hard time in discerning between the good and the bad sources of content. Think, Trustworthy vs None-Trustworthy! Which type of content do you want to create? If your answer is “Good, Interesting & Trustworthy Content”, then this page is for you. Here is a guide that will teach you how to write content for websites. It will teach you about writing both legitimate and trustworthy content that your readers will actually enjoy reading.
A very important part when creating an online presence in order to reach more users, to grow an email marketing list, to sell more great products, and to secure more returning customers is having a good understanding on how to write great content for your company’s website.
Here in this how-to guide, we’ll go ahead and take a look at how to properly write blog posts as well as landing pages. When it comes to writing web content, copy-writing is an extremely important skill to master. You should also learn a bit about keyword research, Search Engine Optimization as well as non-copy websites page elements to help create a more powerful, result driven and effective posts and pages for your website.
The firs thing that you need to do is to define the purpose of the page or post that you want to create. The content on the web comes in a variety of different sizes & shapes. From extensive long length written content and WordPress blog posts, all the way to sidebar write-ups as well as product descriptions and more. As you can see, written copy is created and displayed across the website in a variety of different ways that all suit a particular purpose.
Chapter 1. Write Great Web Content for Website Articles & Posts
1. Make the Headline Stand Out in a Huge Way
A great piece of writing that is worth its weight in gold begins with an absolutely super catchy headline. There are ways to optimize your headline for Search Engine Optimization, but how do you actually go about creating a headline that readers want to see? Remember, it is your readers that we need to please as well, not just the search engines. So how do you then create a headline that is just straight out amazing? Continue reading to find out.
a) Appeal to Everyday Users
The goal of your articles is to attract an audience and to keep them interested in reading your articles and staying on your website for prolonged periods of time. When thinking about how to write content for websites that will appeal to the majority of your visitors, you should understand that the human psyche, or behavior; is highly predictable. Armed with this knowledge, you should be able to start writing some amazing headlines in no time.
There are a few things that we as humans absolutely love to see in the headlines. A good headline will help your visitor decide if they even want to click on your article, or read it, or heck, to see if they even want to be on your website in the first place. So what are these few things then that you mention? Well, take numbers for example.
Numbers – The human brain loves numbers. Place some numbers in front of your visitor, and their “number crunching portion of the brain” starts to interpret the numerals immediately. Combine some numbers with your text for maximum effect. Here is an example headline utilizing numbers: 5 Great Ways Of Adding Images To Your Website.
Another thing that most humans have in common is uncertainty.
Uncertainty – Feeling uncertain is a type of fear that almost all of us posses. Feeling uncertain can leave you feel anxious and stressed out. Having a headline that is precise and concise, allows for your visitors to feel at ease and to know exactly what to expect when getting into one of your articles.
Questions & Answers – When people typically go online and “Google” stuff, they are typically looking for information. Your goal should always be to go ahead and provide this exact information that your visitor is looking for. One good way of getting your visitor engaged is to go ahead and provide the answer that they are looking for right in the headline. Give them a basic answer via the headline, then go ahead and elaborate on the answer throughout your content.
b) Keep the Headline Clear But Not Too Basic
c) Use a Better Choice of Wording for Your Headline
If you are talking about a particular feature of a product in this article, make sure to include this important feature in the headline as well. Here is an example page from another site: Cheap Drones With Long Range. On this example, the drones in question are drones that have distinctively longer range than most other drones out there on the market.
2. The Intro to the Article is Most Important
When thinking about the Intro to your article, remember that the title of your WordPress post, the very first sentence, as well as the 1st paragraph are super important to capturing your visitor’s attention. This is all important because your goal is to get them to read the whole article as well as to motivate them to comment and share your article. Just keep in mind that If the article’s opening is dull, nobody will actually want to read your post. That right there is the recipe for your website to fail, and you definitely do not want that! What you should do Instead, is to go ahead and instantly hook your visitors with an absolutely amazing introduction to your article by following the “how to write content for websites like a pro” tips below.
a) What is a Hook & How Do You Create One?
A good introduction of material via the first paragraph is an essential piece for the Blog posts that you write on your website. By not providing your visitors with a good introductory paragraph, your readers can end up feeling disinterested as well as confused. If this happens, know that your visitors will leave your site and your articles without hesitation so that they can go ahead and read about a particular topic somewhere else. Your goal is to help your visitors feel inspired and interested in the topic that you are writing about. So now that we know what not to do, what constitutes a good introductory paragraph? And how do you actually go about writing it?
Key TIP: A Good Introductory paragraph should always prepare your website’s visitor for the exact information that they are looking for. Your article or post should provide this information for them. Go ahead and hook your visitor into reading your Blog post or convince them that they are indeed in the right place and that they will find the exact information that they are looking for here on your site. For your introductory paragraph, make sure to make a detailed statement that goes ahead to summarize your Article’s topic.
b) Tell Your Visitors Why This Article Matters
The idea behind giving away your best best content in your first paragraph is your visitor’s short attention span. Not saying that the short attention span has anything to do with your visitor demographic, instead I am saying that generally speaking, us human beings have very short attention spans. If you don’t catch the attention of your readers right of the bat, their mind start wandering around. You need to show your visitors that you will provide for them the exact thing that they came to your website for. Ultimately, the goal of this section of the “How To Write Content For Websites” guide is to keep your users interested and wanting to read more on your site.
Give your visitors a very good reason to stay on your website and continue reading that article.
3. Keep the Article Concise & Organized
As you write the content for your website, just remember that it is your job to make sure and guide your visitors through your article’s topic that has been thoroughly researched and thought out effortlessly. It really should not feel to the user like they are having to work in order to read your articles. A huge part in making things easy for your readers is to make sure that your article is organized in such a way that your points are presented in a logic manner. Now, do keep in my that how you organize your article will depend on what you are actually writing about throughout your article.
a) If You are Explaining a Concept, Start From Basic to Advanced
Let’s go ahead and say for example that you are working on an article about plate tectonics for people that know absolutely nothing about it. So where would you actually start this article? How would you frame it out for your readers? The correct way to do this would be to go ahead and start with a very basic and broad approach. Once you establish the general idea of what Plate Tectonics is, then you can actually move on to the more advanced parts of the topic.
A great example to see this in action is a Plate Tectonics Cheat Sheet. It starts out very broad, with the basics of what comprises different vocabulary terms pertaining to Plate Tectonics, then it gets into the basic “Important Facts” to remember, after which it follows up with more advanced Facts. This way of writing helps to present the information in a solid way for your visitors. It gives your readers basic information and leads them into the more complex topics in a very uniform and organized way. Each part in your article builds on the previous part, basic to advanced.
b) Writing a Sheet with Tips? Start with Most Important to Least Important
Exactly how we started off with the explanation of “how or why” in the intro section of your article, we will use this same technique to allow your user to easily understand the topic as a whole and to keep your visitors from leaving your Blog post.
You will want to arrange the most important points for your topic via a Tip-Sheet. Start with the most important and useful tips first, then slowly ease your visitor into the more general or better known topics by providing the more basic stuff after.
c) Are You Writing Up a How-To Guide? Make Sure to Go Step by Step
In terms of putting together a how-to guide, this is very close to explaining a topic, product or concept. For all of these, you will want to start with the most basic and simple information first, then slowly move onto the more complex stuff. The biggest thing with writing a how-to guide is that you must include the step-by-step instructions on the different sub-topics of your main topic. By following these step-by-step writing rules, you help your reader tremendously in their attempt to reach their desired result.
So to recap, when writing a how-to guide, make sure to start with the most basic information first, and slowly build the steps into the more complicated steps. By doing things this way, you are building a foundation of information for the user in a particular topic. Also, a very important part of writing well organized and interesting articles is to not forget to utilize a variety of headings in your work. This helps to keep the article’s information organized throughout each step. Numbered lists are also a great way to keep things organized as they keep things visually pleasing and help the brain map out the most important facts of the topic. They key to how-to guides is to make sure that you are addressing your visitor directly as though you are actually teaching them step-by-step on what to do. Keep this in mind as you continue reading this “how to write content for websites” guide to see this point in action.
4. Make Sure to Provide References and Links to Authoritative Articles
As you go through your article, you will want to utilize factual information. The best way to prove to your visitors that the information that they are reading is actually factual and worth reading, is to go ahead and include various Reference and Links to authoritative articles (scholarly articles would be the best choice). Writing amazing information web content isn’t just about how to organize your thoughts in a presentable manner. It is also about proving factual and accurate information that is based on sound research and/or your knowledge. So how would you go about doing this?
Make sure that you are referencing and linking to really high authoritative and good quality sources for your material. Whenever possible, cite one of these high quality sources and provide a valid working link any time that you state actual statistics, example: “Over 30% of the Websites on the Internet use WordPress’s CMS.”. You should also cite any time you mention factual information that isn’t basic or general knowledge, example. “most Google search traffic clicks on the first 3 links, according to Moz.com.”. Also, any time that you mention another website, example. “Google Keyword Planner is a great free SEO tool”. As a good rule of thumb; if you are unsure whether you should cite and link to a source for a particular segment of your article, go ahead and cite the source.
5. Double Check Your Research to Make Sure it is Accurate
Along with utilizing proper sources and links, always make sure to double-check the information that you are providing for your visitors is accurate. Check the research from a particular source on other websites so that you are 100% sure the information is accurate and valid. Also, if you go to a site and you find a lot of factual information that you would like to use, I would recommend making sure that the site where you initially found the information is the actual site that did the research on this particular segment that you are looking to include in your article. For example, if you find an info-graphic that is full of stats that you would like to utilize, the info-graphic’s original source is usually at the bottom of the image somewhere.
6. Write the Right Length for Your Article or Post – How To Write Content For Websites
This is a super important part of learning how to write content for websites like a Pro, the right length of your article / post. When it comes to website content, the best way to present the content to your users is to write in a very thorough way. In this case, when we say thorough, you typically end up with a very long-form style of an article. You should never just skimming the basics of a particular topic. Instead, you should dive deep and immerse yourself and your user into the depths of the particular topic that you are writing about. You should explore every aspect of the topic itself. Brake the topic up into many different sections and subsections to help you cover all of the nooks and crannies of the material.
It doesn’t matter if your Blog post or article page is super long, thorough explanation and heavily informational approach to writing on a particular topic is the proper way of presenting the material to your visitors. Make sure that you readers are satisfied with the information that they are provided. Typically if a user is looking for a how-to guide on a particular topic, they are ready to invest their time into learning about how to do this particular thing that you wrote about. Make sure that you provide the user with everything that they need to understand the topic at hand.
7. Include Plenty of Images to Graphically Portray Your Points
Another important factor to successful Blogging and article writing are powerful images to go along with your write-up. Great images can tell your user most information about the topic that they are trying to read more about. Each one of your articles or posts should be filled with a variety of examples, screen-captures, fun humorous images as well as info-graphics that expand on the topic of your article. In the scope of everything, it really does make perfect sense.
The addition of images throughout your articles provides your visitors with visual interpretations of the point that you are trying to convey. The images provide additional information and clarity about the article’s topic. By placing images throughout your post right next to the text, makes the pages funner to read and more exciting for the user. After all, the end all goal of your articles and posts is to keep your users interested, excited and happy on your site.
Chapter 2. Write Great Content for Website Pages & Landing Pages
When it comes to a website’s landing pages, you should know that these pages are a completely different type of animal when compared to Blog posts. Where with a Blog post, you can typically write about anything, a landing page is typically utilized as a place on your website where your visitors land when they click one of your advertisements or links from somewhere else. Traffic from Blog posts typically comes to your site from Search Engines and/or other organic sources. Where posts allow your users to read through large amounts of content around current events, how to guides, informationals etc…, the landing pages actually have a completely different purpose. Landing pages are there to help push your traffic toward an action that you want them to complete. This can be to go ahead and sign up for an email news letter, sign up for a service or to make a purchase.
Every single piece of content on a landing page serves one purpose, to get you to do a single thing; make a purchase, sign up for an email newsletter, for a service or any other actionable item. As you read more about landing pages, you will start to understand why they are so incredibly valuable to help your traffic to convert to a certain action. Want to learn more about landing pages? Good, continue reading this “How To Write Content For Websites Like a Pro” guide.
1. Make sure to Write an Actionable Headline on Your Page
As with all good quality landing pages, the page’s content should begin and end with direct call-to-action sections. Firstly, you will want to start off in a strong manner and then slowly infuse the call-to-action into your headline. Here’s how to do this properly. Make sure to go ahead and use strong power words in the headline. The whole point of your landing page is to go ahead and convince / help your visitors into completing a certain task or action. Just think about what you want your readers to do once they are on your website’s landing page. You will actually have to instruct your visitors into what it is that you want them to do by utilizing powerful words and language.
Here is a very good example for you to see proper use of strong and powerful words in action. “Get Started With HubSpot“. As you can see, the landing page headline is direct and tells the user exactly what this page is about and what they should do. They visitor should “Get Started”. This is super powerful wording to get visitors to take action. Some other powerful and strong word suggestions for call to action are as follows: Snag, Grab, Seize, Score, Gain, Start Your Journey Toward, Begin, Activate etc.. You should utilize these verbs in your headline to get the user thinking about performing an action right off the bat.
One important tidbit, do not make your headline too long. It is very important to keep your landing page headline short and to the point. If your headline ends up containing too much text, your user’s attention will turn to something else. Also, make sure to use words like “You” that address the user directly. One example of utilizing the “you” word, is “Start Your Journey Now”. By using such headlines, you are able to speak to your readers directly, which in turns equals more conversions.
2. The Content on the Main Body of the Page Should Be Skimmable
Alright, now that you have perfected an awesome headline for your website’s landing page, we can begin working on the rest of the page copy. When it comes to landing pages, one glove doesn’t necessarily fit all. You can have long as well as short landing pages. But, which ones are better? Well, this question can be answered on an individual basis. Every website is different, and in the same way, every landing page is different. Both long and short landing pages can potentially work. You should always try to cater to your audience. If a shorter landing page works better, then this is the way to go.
No matter what length of landing page you decide on, you should always make sure to write your content in a way that it can be skimmed easily. Make sure to write short paragraphs with lots of breaks between the lines of copy. You should also use numbered and bulleted lists whenever you can. All of these things help to keep your page well organized, interesting and easy on the eyes. Another important part of writing good copy for a landing page is to utilize the Headings (H1, H2, H3 and so on).
3. Show Your Visitors What The Benefits Of Your Service Are
The goal of your landing pages is to get your visitors to commit to a certain action. In order top help them do so, you need to provide your users with a clear idea of what their benefits will be if they performed this action. So, what this means is that your landing page should include (in a clear and easy to read format) all of the benefits that your visitors will get for taking that action. What this does (showing off the benefits), is that it allows you to convey the features of your products or services in a way that they relate to your visitors.
In other words, when your landing page is written in a “benefits-focused” way, you are able to give your audience and visitors exactly what they are looking for. The point of your landing page is to go ahead and answer certain question for your audience.
An example of one such question is as follows:
How exactly will your product or service make their situation better?
4. Your CTA (Click To Action) Should Scream At The Visitor – How To Write Content For Websites
When it comes to web content, if you are not using a good call-to-action strategy, your landing page will be ineffective. Your visitors and users need to know what to do on your landing page once they land. So make sure to go ahead and direct them accordingly. Take a look below for a few simple ways that show you how to do just that.
a) Your Headline Should Help Define What the Page’s CTA is All About
Your landing page headline is a great resource to refer back for insight on the CTA when you are working on your page’s web copy. In order for your landing page to flow naturally, it is important that both of these components (headline & web-copy) discuss the same click to action. By having these two components mirror each other, they will help to reinforce the desired action that you want your visitors to take.
Here is a good example of this in action.
Headline CTA: “It’s time to move on from mediocrity and stand out”.
Web-copy CTA: “Leave the average behind and become great!”
As you can see, the two components completely work off one another. This in turn will help build a powerful CTA desire in the user. When you utilize similar call to action wording throughout the landing page, this all helps to drive the desired CTA to fruition.
b) Present the Visitor with Motivational Segments to Encourage Action
The proper way of wording CTAs is to go ahead and present it in a way that it will encourage the visitor to take an action in an inspirational and creative way. You want to make sure that your CTA is really motivational. The CTA needs to direct the user’s action step by step of the way, but it also has to appeal to the user and inspire them to understand why this particular action that they will be taking is for their benefit. Here is an example of a good CTA: “Leave the average behind and become great”.
If you dissect this CTA, you can see that it utilizes a super motivational way of thinking. It tells the user, “don’t follow the crowd”; or even better yet, “become great!”. How about that for inspiring.
To come up with great CTAs, make sure to utilize this same tactic when you are writing up your web content. Both inspiration and motivation go a long way.
Here is the thing, in order to write great web content, you need to include both brains and heart. In fact, throw a lot of heart in there. We are all emotional beings, we can all connect or relate to one another in some form or fashion. Heart goes a lot way. When you include all of the components that we provided for you here on this “How to Write Content for Websites” guide, you will be able to cover both; the brains element, as well as the heart piece.
The reason why some web content stands out, is because it is thoroughly researched, easy to understand, well-organized and written in a logical way. Your content should wake up a sort of pzazz in your visitor’s heart when they read it. Once you are done pouring in hours and hours of work and attention to detail into your new content, make sure to go over it with a fine comb to make sure that all is exactly as you want it to be. Always remember to make sure that you research your topics in great detail, to write with extreme care and to edit, re-edit as many times as is needed.
Just remember, a solid foundation allowed the Romans to build up their great empire from ground up and withstand the test of time. Your content can do the same if you dedicate yourself to it with great detail. Create the content that your user’s desire. This is not about you and what you want, it is about what your readership desires.
This guide is a Part of the “Make Lots Of Money With a Website – Beginner’s Guide”.