Ramit Sethi
Today, {an incident} study {showing} you how even the weirdest niche skills {can be quite|can be extremely}, very profitable.
This is {among} {the best} case studies because you’ll {learn to} take your skills – {even though} they’re unusual or seemingly not {popular} – and turn them into significant income.
Cassie Phillipps realized that she was working {too much} for {inadequate} money .She was a theatre stage manager, {so when} you know, {I} make fun of weirdo drama/artsy types {since they} {enjoy} their poor financial skills and complain that {the planet} is against them.
But Cassie realized {how exactly to} carve out a {market} using her existing skills. Now, she produces exclusive events for the tech industry. She went from $17/hour to $75/hour and works fewer hours than her old job. {Imagine if} {you can} do {exactly the same}?
In this 35-minute interview you’ll learn:
- How Cassie {were able to} turn {market} skills from her stage manager job {right into a} profitable and high-profile freelance business
- Where she {thought we would} {spend money on} her business, and where she’s chosen {to save lots of} (if you’re {apprehensive about} spending money {to create} money, {pay attention to} this section)
- Her {online marketing strategy}, where every engagement {is really a} secondary marketing channel
- How she’s developed multiple pricing plans {to match} {a unique} niche
- How she cultivates repeat business, {despite having} big-budget, infrequent conferences
Listen to the interview here: