When looking to start a new business or if you already have existing one, you should make it a point to get a website for it. What a website does for your business is to provide it with a presence on the internet. A website allows you to make your business visibility for people that are searching for the services and products that your business provides. When creating a website for your business, you will need to figure out a good domain name for it. A good domain name puts you in a position where you can create massive impact with your business website.
What is a Domain Name and Why do I Need One?
So now that we know that having a website for your business is super important, lets figure out what a domain name is and why you would actually need one. To starts things off, you should know that whenever you have a website on the internet, your website actually has an actual address where it lives. This address is what we refer to as an IP address. An IP address is comprised of 4 sets of numbers (example.. 123.123.123.123). So when somebody wants to visit your site, they can actually type in your site’s IP address to get to it (if they know your IP address that is). But as you can see, trying to market your site out there with an IP address is counterproductive.
Most people out there are not going to be able to remember a whole bunch of numbers that they can use to find your site. Instead, you will need to provide them with a more effective method that your site’s visitors can easily remember. You will need to provide them with a site name, or as we call it in the website business, a domain name.
A domain name allows you to place a cleverly worded name over your IP address. You are pretty much masking your site’s IP address with a domain name. For instance, if somebody wants to go to Google.com; instead of typing in “2607:f8b0:400f:806::200e” (IP address for Google.com when this page was written), they can just type in Google.Com. It is much easier for people to remember Google.com than to try and remember “2607:f8b0:400f:806::200e”. The goal of a domain name is to make things super easy to remember as well as to make things easily accessible for your visitors.
A domain name can also provide your business with the ability to protect the trademarks and copyrights. In addition to that, you will be able to enhance your business’s brand awareness and develop credibility with a proper domain name.
How to Choose a Good Domain Name
Here are some of the most effective tips that you should keep in mind when looking to purchase a new domain name. Just follow the below steps to locate the best possible domain name available for your new business website.
Go for a .com whenever possible
You are strongly encouraged to look for a good .com domain name whenever possible. That’s because .com’s provide great support when trying to build your business’s online credibility. For a commercial website, it is an absolute must that you pick a .com domain name. A .Com site also tends to have an easier time when trying to rank in the online search engines.
A shorter domain name is always better
When researching a good domain name, you should always go with a shorter name whenever possible. A shorter domain name provides you with the ability to help your visitors in remembering your business’s website name. If your domain name is too long, people won’t be able to remember it as easily. The other reason behind a shorter domain name is that it is much harder to type incorrectly. You can go ahead and eliminate these sorts of issues by getting yourself a shorter domain name.
Buy a domain name that is easy to pronounce
You should also pick a domain name that is super easy to pronounce. Short and easily pronounceable domain names tend to make it very easy to develop your brand’s name. Make sure to (whenever possible) always use a domain name that aligns with your company’s brand. When searching for your perfect domain name, you should also try to pick one that doesn’t contain any numbers or hyphens.
See if the domain name is trademarked
You should always double check and verify that the domain name that you are interested in is not trademarked. This can create issues for your business in the long run. Think legal name disputes with other companies etc…
Use a domain name generator
If you get stuck in the process of picking your perfect domain name, you can always utilize a domain name generator. Domain name generators allow you to see a wide variety of domain names based on certain keywords that you type into the domain name generator’s search box. These can be very useful in steering you in the right direction.
Where can I buy a domain name?
There are a large number of websites out there that allow you to purchase a domain name. With that said, there are only a handful (in my opinion) that are good at providing high quality domain names along with a good overall service. Think NameCheap.com, Godaddy.com and more. When looking to find and buy that perfect domain name, you should make sure to stick with a reliable domain name service provider. Some sites will try to take all of your money when trying to register a new domain name. So once again, make sure to use the one that provides a solid service at an affordable price tag. We personally recommend a domain name service by the name of NameCheap.com
NameCheap.com is known best known for having one of the best and most affordable price tag for a domain name. However, they don’t stop there. NameCheap.com also provides a high quality for your money. They have an excellent product as well as an excellent Customer Service rep. If you are looking for a good domain name provider, then look no further than NameCheap.com
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Conclusion – How to Get a Domain Name for Your Business
When it comes to a business website’s dominance, the domain name plays a huge role in its success. You need to pay great detail to the domain name as well as the domain name provider when looking to purchase your new business’s domain name. Keep the above-mentioned tips in mind when looking for that perfect domain name.
