Freelancer Portfolio 101 (beginner’s guide + examples that get clients)

With {just a couple of|just a couple|a few|only a few} hours of work, you’re {likely to} have a freelance portfolio {just like the} ones that earn {a few of} our reader’s {thousands} {every month}.

But freelance portfolios are like snowflakes: No two are alike. A copywriter’s portfolio won’t {appear to be} a graphic designer’s (and vice versa).

BUT {you can find} underlying systems and principles that {get into} {creating a} good portfolio {for just about any} industry. {In the end}, you’re building your portfolio to {focus on} {a particular} audience of {clients}. That {pertains to} any field.

Follow these {basics} and you’ll have a freelance portfolio that’ll bag you clients.

Bonus: Having {several} {blast of} income {will help you} through tough economic times. {Learn to|Figure out how to|Discover ways to} start {making profits} {privately} with my FREE Hover. It {comes with an} {simple to use} interface {and} many affordable {names of domain}. Domain {SERP'S}

Just use your regular name {for the} domain. Later as {you obtain} more clients and worry more about your brand, {it is possible to} revisit your domain name. {But also for} now, your regular name {can do}.

Here {certainly are a} few other great {choices for} domain registrars:

  • Google Domains. No-nonsense, {simple to use|user friendly} domain registrar. Prices starting at $12 / year for a .com.
  • Namecheap. Domains as cheap as their domain suggests – with some {only} $0.88/year. A .com will run you about $12 / year.
  • GoDaddy. A tried-and-true domain registrar. {An average} .com there runs {for about} $12 / year.

Website builder

Thanks to website builders, you don’t {have to know} {a lot of} coding knowledge {to generate} your portfolio.

Though the builder you {opt for} might {be determined by} your goals, {I would recommend} WordPress. It’s {a remarkably} powerful website platform {which allows} {for a number of} customization.

Screenshot of WordPress Admin Panel Homepage

A few other great website builders:

  • Wix. {Simple to use|User friendly} with {plenty of} customizable features {for the} website.
  • Squarespace. {Best for} showcasing images and graphics. Highly customizable.
  • Weebly. {A huge amount of} great site designs to showcase your portfolio.

For more on {developing a} website, {make sure to} {have a look at} {this short article} on {this issue} from our sister site GrowthLab. Once you’re done creating it, it’s {time and energy to} move on {to another} step.

Bonus: {Prepared to} ditch debt, {cut costs|spend less}, and build real wealth? Download my FREE Niche down your specialty {you need to include} it {on your own} website. {Consider} who exactly {will undoubtedly be} {making use of your} services:

  • How old are they?
  • Where do they live?
  • What are their interests?
  • How much do they make?
  • What books do they read?

Here {certainly are a} few examples:

(Hmm that last one seems familiar…)

And don’t worry. {In the event that you} try something out and don’t find it’s {an excellent} fit {for you personally} (or your wallet), {it is possible to} always change your roles. That’s {the wonder} of freelancing.

Case study: How Brian turned his video hobby {right into a} business

Brian loved {to create} films – so much {in order that} he {signed up for} film school. But halfway through he realized he didn’t have a clue {on how best to} turn his passion {right into a} profitable business.

He understood the technical and artistic side of filmmaking, but he didn’t {understand how to|learn how to} sell his skills.

So he {made a decision to} {take your time} into learning {how exactly to} freelance properly.

Within three weeks, Brian {determined} {how exactly to} turn his hobby {right into a} marketable business: Producing high-end wedding videos. Armed {with this particular} knowledge, he set two goals for himself:

  1. Book three weddings {and also have} {one of these} be {from the} couple he didn’t know.
  2. Earn enough {to cover} {a fresh} camera (about $1,200).

“{In the beginning}, I was {just about|virtually} giving the videos away,” he recalls. “One was free. {A couple of} was $450. By {the finish} of {the initial} season, clients were paying $1,000 {for every} video. I saw that I was giving people valuable material. They weren’t paying {merely to} help me out. That meant {a whole lot}. They really wanted what I was offering.”

He {could} book six clients {inside a} {couple of months}. Three {of these} were people he didn’t know!

With each wedding he filmed, he gained {an improved} sense of {just how many} weddings he {had a need to} book {to be able to} {make money} and how he could better market his hustle.

“Nobody else {is really a} full-time wedding videographer {in my own} area,” he says. “{There are several} people doing commercial and {property} video. {But also for} now, I’m {keeping} weddings and {carrying it out} better than {other people}. My clients appreciate that, {also it} {helps it be} simpler {for me personally}.”

Lesson learned:

Brian niched down his passion of filmmaking {right into a} marketable product of filming high-end wedding videos. {In so doing}, he turned his hobby {right into a} side hustle earning him {thousands} {every month}.

Once you do {exactly the same} {together with your} hustle and freelance portfolio, it’s {time and energy to} actually put {examples of} {your projects} online for prospective clients to see.

Step 3: Build out your portfolio ({even though you} don’t have any “real” work yet)

This {may be the} core {of one’s} portfolio. It’s your {possibility to} show {clients} why you’re {the proper} freelancer {to employ} through work you’ve already done.

Here’s {in which a} beginner freelancer will {come across} {the work} Seeker’s Paradox. Where {will you} find {types of} your work {to obtain} clients if you’ve {never really had} any work?

Here are two areas {I would recommend} going to {and discover} samples {for the} portfolio:

Create new {work with} yourself.

Maybe you’re transitioning to {a fresh} {type of} work. Maybe you’re just starting your freelance career from scratch. There’s no reason you can’t create new or mock clips to showcase your skills.

That’s {just what} {among} our students, Heidi, did when she crafted a fashion design portfolio that helped her {break right into} {the}.

“{I acquired} my {begin in} {the} because I had Adobe Illustrator on my resume {combined with the|together with the} portfolio I created,” she says. “I finally felt like my dreams had {become a reality}. {I possibly could} say {what} I’ve {wished to} say {since i have} was {just a little} girl, ‘I’m a {designer}.’”

You {can perform} the same {for the} industry. {For instance}, if you’re a copywriter {seeking to} land nonprofit clients, {you may} {develop a} 700-word donation email {showing} your skills.

Really gunning {to create} for finance blogs? Write {several} blog posts {predicated on} financial news.

Or maybe you’re a graphic designer {searching for} big-name commercial clients. {You may} {develop a} flashy ad for Coca-Cola or Nike. {Actually}, there’s {a complete} community {of individuals} who create unsolicited redesigns {for} this purpose.

Having work {showing} at all {is a lot} more important than {whether they} come from {employment} {having an} actual client.

Do free client work. 

Now it’s an oft-touted rule {that when} you’re {proficient at} something, {you won’t ever} do it {free of charge}. I’m here {to state} forget that rule.

Instead, reframe: It’s totally fine to {work with} free if you’re {doing work for} {the proper} people.

The {most significant} thing {for you personally} {in the beginning} stages {of one’s} freelance career is {for you yourself to} build relationships with clients {who is able to} open {the entranceway} to more opportunities. {Which means} you can {work with} free with {folks who are|individuals who are} trusted and highly networked {in trade} for glowing testimonials or referrals to {new customers}.

For more {with this}, {have a look at} our article on the topic.

The work you show {may be the} work you will get. {If you need to|In order to} do {e-mail marketing}, showcase stellar emails you’ve written. {If you need to|In order to} develop apps, {connect to} the apps and software you’ve created.

Now it’s {time and energy to} let people {understand how to|learn how to} find you.

Bonus: {Learn to|Figure out how to|Discover ways to} build good habits and break bad ones with my FREE [email protected]z.fake {together with your} inquiry and I’ll {make contact with} you soon.

Other things {you can} in your contact CTA:

  • Name
  • Location
  • Social media (Twitter, LinkedIn, FB, etc.)
  • Phone number
  • Address

A good {exemplory case of} this below:

Website Contact Page Example Screenshot

Many website builders {such as for example} WordPress and Squarespace include extensions that {enable you to} create {your personal} contact page that’ll redirect to your email.

The {most significant} thing {would be to} include your CTA somewhere {your client} can easily {think it is}. Don’t bury it amongst your clips and sample. Just put it {near the top of} the page or sidebar and you’re golden.

Step 5: Social proof (like testimonials) work, so {utilize them}!

This {is really a} completely optional step as {your projects} can speak for itself – however, having {a confident} testimonial {on your own} portfolio {can provide} you the social proof {you have to|you should} get {new customers}.

A testimonial {is really a} review from previous clients {and folks} you’ve {caused} endorsing {your projects}. {Think about} them {just like the} praise you see from other authors on a book cover. And {exactly like} {your projects} samples, feature testimonials from the {forms of} clients {you need} again {later on}.

If you don’t have any testimonials yet, that’s okay! Here’s {a genuine} email we used at IWT {to obtain a} testimonial:

Subj: {MAY I} quote you for my site?

Hey dude,

Thrilled {to listen to} you’re {doing this} well with {the business} and {the brand new} direction.

I was wondering {in the event that you} could give me a quote that {I could} use on my website – {something similar to}:

“Ramit completely changed the direction of our business. He re-focused our attention on our users, helped us {find out} several lucrative marketing channels, and ripped apart {a concept} {that could} have wasted {six months} of our time. His advice {will undoubtedly be} worth {more than} $100,000 – and {that has been} just over one dinner.”

-Mike Jones, Acme Corp

Is that cool?



A few {what to} note:

  • Direct. This email {is easy} and {reaches} {the idea}. Don’t bog busy people down with {items that} don’t matter. Keep {centered on} what you’re asking them for (note {the topic} line).
  • Friendly. {As the} message {is targeted}, it’s friendly. Remember, you’re {speaking with} {someone else} here. That’s why Ramit opened with “Hey dude.” {In the event you} {utilize the} same wording? Hell no. {Nevertheless, you} should keep it casual.
  • Easy. Ramit made this {possible for} the person {to state} yes by including a pre-written testimonial in {the e-mail}. All {they need to} do is {supply the} thumbs up. This improves {the probability of} them responding positively.

While not 100% necessary, {an excellent} testimonial {could be a} very powerful game-changer {so you can get} clients.

For {more info} on getting testimonials, {have a look at} GrowthLab’s video on {this issue} below.

Bonus: {Desire to} fire your boss {and begin} your dream business? Download my

This {is an excellent|is a good|is a superb} {exemplory case of} a portfolio that clearly showcases {a distinct segment}. Nick {is really a} writer for B2B publications and that’s shown through his clips and “About” page. {It could be} tough for writers {to supply} visuals {for his or her|because of their} portfolio – but Nick {will be able to|can|has the capacity to} {bypass} that by showcasing the magazine covers {which have} featured him.

The quirky graphic designer

Gif of scrolling through

WHO: Greg Wilson

WHAT: Commercial graphic designer


This {graphical design} portfolio works exceptionally well by leaning heavily on the visuals that reflect Greg’s quirky, off-beat style. {In a matter of} {a couple of seconds} of scrolling, {you understand} exactly the {sort of} work and style he produces – {that is a} {best part} for prospective clients.

The versatile videographer

Gif of scrolling through

WHO: Rick McClelland

WHAT: News and wedding videographer


Rick does something wonderful in his portfolio: He leads with {the products}. {The very first thing} you see {once you} hop into his portfolio {is really a} demo reel of different video shoots he’s done. That’s {just what} {you need} when you’re a potential client {searching for a} good videographer. He also ends the page with {an excellent} call-to-action {for folks} {to get hold of} him.

The front-end developer

gif scrolling through website

WHO: Adam Rasheed

WHAT: Front-end development


Great portfolio that {lets you know} {just what} the freelancer does up top: Adam {is really a} front-end developer {located in} San Diego. {Also it} goes on {to supply} case studies of different projects he’s {done} and ends strong with a call-to-action with {various ways} {it is possible to} contact him.

The expert tap dancer

Andrew Nemr

WHO: Andrew Nemr

WHAT: Tap dancer


Who says only writers, designers, and developers {could be} freelancers? Here’s {an excellent} example of {the way the} principles for {an excellent} portfolio can {connect with} tap dancing. Andrew showcases his skills {by giving} links to different videos and performances he’s done. Also, his website {is simple} and straightforward.

The marching band leader

Gif scrolling through

Earn {additional money} {together with your} hustle

A good portfolio {can be an} essential tool {for just about any} freelancer … {nonetheless it} doesn’t stop there. {You nevertheless still need} {to get} clients and work.

After all, without work, {your web} freelance portfolio {is a} glorified business card. So {to assist you} find your first clients, {we’ve} a gift {for you personally}: The Ultimate Guide to {EARNING MONEY}.

In it, we’ve also included our best {ways of}:

  • Create multiple income streams {and that means you|which means you} always have {a frequent} {way to obtain} revenue
  • Start {your personal} business and escape the 9-to-5 for good
  • Increase your income by {thousands} {per year} through side hustles like freelancing

Download {a free of charge} copy of {the best} Guide today by entering your name and email below – and jumpstart your hustle today.

Yes, send me {the best} Guide to Making Money

Leave a Comment