Complete Guide to Search Engine Optimization (SEO)

Rating - LearnedGold.Com - Complete Guide to Search Engine Optimization (SEO) 4.8 (Rating) – From the world’s largest brands all the way down to the mom and pop store websites, Search Engine Optimization (SEO) is a key factor to owning and managing a successful business online. What SEO does, is that it allows you to drive new traffic to your website, it allows you to acquire new customers, grow your business and ultimately; easier to locate on the web. With this Complete Guide to Search Engine Optimization (SEO), we will show you all of the basics that you need to know in order for your business to succeed and thrive online.

LEarnedGold.Com - Complete Guide to Search Engine Optimization (SEO)What Exactly is SEO?

SEO, or Search Engine Optimization; is the internet marketing process of increasing your website’s visibility within the organic search engine results. The goal is to obtain as much traffic as possible for your website.

How Does Search Engine Optimization Work?

Most of the bigger search engines out there like Google, Bing, and Yahoo provide its visitors with listing of websites that are relevant to the user’s search query. These listings are called search results. Within these search results, you will find a ton of different websites that could be relevant to the user’s search query.

Some of these results are paid, other results are free (we call these organic search results). The paid ones are usually on the very top and bottom of the results (sometimes you will find them on the side as well). These free organic search results are the listings of different websites that the search engines found on the internet related to a search query.

The ultimate goal of most websites out there is to be listed on the very top of those organic search results. This is what SEO, or “Search Engine Optimization” is all about. When it comes to search results, the free organic results tend to receive a much larger amount of traffic when compared to the paid search result. So, with that said, if your business website is not showing up in the upper organic results, your business is missing out on a lot of the consumer market.

There are numerous search engine optimization techniques and strategies out there that can help you optimize your website to help you get to the top of the search engines. This is where our “Complete Guide to Search Engine Optimization (SEO)” comes in handy. Please read the guide thoroughly, click on the extra resources and you will be on your way of optimizing your own website in no time.

How Does One Get Started with Search Engine Optimization?

When it comes to SEO, the basics are not all that heard to learn and implement. It just takes some initiative to learn the stuff, time to implement and then the practice of patience for the wait on the search engines to recognize the optimization that you have implemented on your website.

No matter how well you optimize your website pages, they will typically not rank high overnight for the super competitive keywords. If you have the patience and the will to make good solid content and carefully optimize everything according to the search engine standards, you will ultimately achieve success with your website. When it comes to SEO, you should never try to cut corners. Although certain tactics can work temporarily, ultimately the search engines will catch you and penalize your account. It is very hard to recover after being penalized.

So then, how would you go about search engine optimizing your website? You should first learn all about the basics of Search Engines, how they work, how the look at your website, how they find your website and more. To make things a bit easier for you, we will break down the different aspects of SEO so that you can learn about the different aspects of SEO.

  • How Does the Google Search Engine Rank Websites?
  • On Page SEO Basics
  • Off Page SEO Basics
  • Social Media & Search Engine Optimization
  • How to Rank With the Combined On/Off Page SEO Strategies
  • SEO Tools & Resources

How Does the Google Search Engine Rank Websites?

LearnedGold.Com - How Does the Google Search Engine Rank WebsitesAs you will see as you continue reading through this “Complete Guide to Search Engine Optimization (SEO)”, most of the big search engines use automated bots to do their website crawling. These bots are known as web crawlers and spiders. All the bots do, is to scan the web pages, PDFs and all other available files on a site.

This allows the search engine’s to automatically add newly published items to their massive index. Google is no different. In fact, Google is the front runner when it comes to the automated systems of bots and algorithms.

Now, after the bots are done with the scanning, Google’s algorithm then looks at every single every file scanned to make sure that the content in the files provide unique value to the user. If the files are unique and informative, they will be added to the search engine’s index and Google will display them in their search list.

What Factors Affect Search Engine Ranking?

As you can imagine, the algorithms in use at Google are really sophisticated and complex. It is very important to and understand that there are numerous factors that go into consideration when Google tries to determine the value of pages on a website.

One other thing to consider, Google and the other large search engines work extremely hard to make sure that their systems are not open to manipulation and sabotage. If you want to play on the Google playground, you must abide by their rules.

Now that we got that out of the way, how many of these different factors actually play a part when trying to receive a favorable rank with the Search Engines?

Well, Google’s past leadership suggested that there are over 200 ranking signals that are taken into consideration when deciding on what pages will be ranked high. Below, you will find some of the more important ranking signals that the search engines tend to value the most.

The ranking signals that seem to propel websites to the top of search engines are contained within a few different categories. These categories are as follows: on-page optimization, off-page optimization, and abiding by Google’s policies and rules (meaning, don’t break the rules or you will get penalized).

The On-Page optimization part is completely related to content and user experience. The content should be unique, relevant to whatever topic is being searched for and discussed on the search query.

The Off-page factors on the other hand, are typically going to be more related to the links that are pointing back to your website from other high authority websites. Basically, the more high-authority websites that are pointing back to your site, the search engine’s will also start seeing you as the more authoritative content provider. This in turn helps you rank higher on Google’s metrics.

As for abiding by Google’s policies and rules, you just have to make sure that you do not do anything that might be considered as unethical or shortcut taking. Just follow the rules, obey the Internet laws and you’ll be fine.

On-Page Search Engine Optimization – Complete Guide to Search Engine Optimization (SEO)

LearnedGold.Com - On Page Search Engine OptimizationSo, what exactly is On Page SEO? This type of search engine optimization mainly focuses on making changes to the actual files that are locally stored on your web-server. Any website pages, posts, images, PDF’s, categories, tags etc.. So, all your locally accessible files.

How to Do On-Page Search Engine Optimize?

The main goal behind this SEO type is to make sure that search engines like Google and Yahoo are able to easily locate your content on the web easily. You want to make sure that the content on your pages is search engine optimized to rank for the particular keywords that you are trying to tank for. Each one of your posts and pages should have its own unique theme and presentation. You should never force optimization for a web post or page. If the keywords you are targeting on your page are not matching the overall theme of the content on the page, you will want to fix the target keywords that you are trying to rank for. Always target keywords that are related to the content that you are writing about. Or another way to say it, always write content for the keyword that you are targeting.

The absolute best way of optimizing your page (on-page optimization) is to make sure that your title, description, and headings are all discussing the same theme or topic. The rest of the content should also fall in with this type of thinking. Doing things this way will assure Google that the end user is having the best possible experience on your website as possible. Whatever keyword query your user came to your website for, should be the exact keyword and topic that the user should be able to read about on your page.

So far, we have covered a very high level of understanding about on-page optimization. There are many more key ingredients to having a properly on-page optimized post or article. We will go ahead and cover the more important ones below. We start with a Website Audit.

Performing a Website Audit On Your Site

If your site is having issues ranking high, you may want to begin your SEO journey with an SEO audit. What you’ll need is a 360-degree analysis of your website to identify any shortcomings. This way, you’ll be able to correct the issues and put your business website back on a more solid foundation for SEO strategies. this audit will allow you to identify glitches or deficiencies, both on as well as off page. All the things that the Audit finds, might be the reason as to why your website is not experiencing the rankings on search engines that it should.

There are a variety of different SEO crawling tools which can help you in your audit to find certain technical issues easily. These technical tools can help you in making the whole auditing process a breeze. The audit that we are talking about will typically not stop at just the technical analysis of your website. When it comes to your website’s content and link profile, these items also play a significant role in allowing your site to rank higher on the search engines. If your website doesn’t have lots of good quality content or authoritative links pointing to it, it is super difficult to even begin ranking for the highly competitive keywords.

Your Website Security & User Experience

Google has been promoting the secure your website movement to webmasters for a long time. They are doing so to make a safer and much more secure of a web experience for their users. There really isn’t a whole lot out there that is more important to Google at this point. If users that utilize Google’s search engine daily have confidence in the safety of the results that are being displayed, they are more likely to continue utilizing Google’s services into the future.

While Google does indeed have a very good reason to encourage website owners to secure their sites, the owners also have just as much incentive, if not more. When customers come to a website to purchase something, they are going to feel much more confident when attempting to complete a transaction on a website that is more secure (compared to one that might not be).

One very important aspect of security is the introduction of HTTPS. In the past, websites used to typically use HTTP on their sites, but not more and more sites are flocking to the HTTPS way of doing business. The “S” in http”S” stands for Secured. The main difference between HTTP and HTTPS is as follows. HTTP is completely unsecured while the HTTPS protocol is secured. The HTTP protocol sends all of its data over port 80, while the secured protocol of HTTPS utilizes port 443. With HTTP, no SSL certificate is required, the HTTPS on the other hand does require an SSL certificate to be assigned. There are a few additional differences, but those are a bit more technical and we won’t get into them now as this is a beginner-friendly guide. Continue reading this Complete Guide to Search Engine Optimization (SEO) to find more useful tips and information.

Make Your Website Design Mobile Friendly & Responsive

learnedgold.com - Make Your Website Design Mobile Friendly & ResponsiveWhen it comes to being online, at least 60% of all users out there utilize a mobile device when searching the search engines. Google (being the leader that they are), is constantly working on making sure that these users have the best possible experience when searching on Google’s search engine. It is also important to note, that Google gives lots of preference to websites that are optimized for mobile usage (over the none optimized ones).

The most efficient way of providing a good mobile experience for your visitors is to create your website in a way that it utilizes a responsive design. This type of design automatically adjusts the size of the website window based on the type of browser that the user is utilizing (mobile vs desktop browser).

Crawling Website Pages (Bots & Crawlers)

Website crawl-ability is also a super important aspect of on-page optimization. When it comes to searching out new content, the search engines deploy little robots that visit your website. These “crawlers” in turn, create copies of all of your pages to be considered for their search index. If the crawlers deem your website content valuable, they begin including it in their search index so that users can find it easily.

Due to this, it is extremely important that you make sure your pages are easily locate-able. If these bots are unable to locate your equipment, the search engines are unable to include it in their index.

The best current way to make sure that your website content can be seen by the search engines, is to create a sitemap for your site. The sitemap lists out all of your website’s URLs. This in turn makes it easy for the search engine to categorize your site, find all of your pages and to add them to the search engine index. When it comes to websites that have a ton of posts and pages (think thousands), a sitemap is especially valuable as it creates a record of the thousands of URLs that live on your website. You should always strive to keep the sitemap file updated whenever you add new pages / posts to your site.

Basic Website Data Now Becomes Structured Data

Like a sitemap, you can also utilize this little thing called structured data. What structured data does, is that it organizes all of your website’s information so that the search engines understand your intent better. The large search engines all collaborated on creating this scheme. This markup of “structured data” happens at Schema.org.

Even though there isn’t any actual proof that structured data improves your website’s rankings in the search engine, it might be able to help you enhance your listings on the various search engines. This in turn can help you improve your website’s click-through rate.

The click-through rate phenomenon on the other hand is definitely something that you should consider working on as it might increase your website’s ranking factor.

Here are some structured data examples that you might find on the search engine results:

  • When searching for Reviews, you might see Review Starts & other pertinent information to a review result
  • Information Graphs are popular
  • Other links under your main listing to other specified terms correlating to a particular search query
  • Things like Contents & Numbered Sub-Results as well as Bullet Points

What Role Do Domain Names Play In SEO?

It has long been thought that having the actual keyword in your domain name helps with Search Engine Rankings. For example, if a website is created to discuss newspaper delivery strategies, then you would create a website domain name that contains those similar keywords in it, for instance “newspapersdelivered.com”. If all of the on-page optimization discusses newspaper delivery and your website name contains those same (or similar) keywords, this would make it easier for your visitor to know what your website is about.

URL Structures That Are SEO Optimized – Complete Guide to Search Engine Optimization (SEO)

learnedgold.com - URL Structures That Are SEO OptimizedWhen it comes to search results, one of the first things that a visitor will notice is the actual structure of the URL/link. Your URLs structure has the potential ability to impact both website rankings as well as visitor click through rates.

  • When working on a new page or post that contains some valuable content, you always want to make sure to name the page something relevant to the topic of the content. For example, if we are talking about ”Moon Travel” on this new article/post/page, you want to name the page something like this “/5-tips-for-better-moon-travel/”

Always Use Proper Title Tags on Your Pages

So, what exactly is a Title Tag and why does it matter? When it comes to title tags; if you look at the listed search engine results, you will find the actual headlines of a search result. These headlines are clickable, and therefore it is very important that you search engine optimize the headline with proper keyword inclusion.

This tag is super important because it allows you to enjoy better click-through rates for your website’s search engine listings. The title tags are one of the first things that visitors see when coming to your website. This headline plays a huge role in immediately capturing their attention. It is one of the key components that helps convince your visitors that they will find exactly what they are looking for on your website.

How to write proper title tags that catch people’s attention:

  • You should always strive for your title tags to contain relevant keywords to what the contents of your page is about.
  • The important keywords should be placed close to the beginning of the title.
  • Make sure to not make your titles too long in length. In fact, try to keep them under 60 characters altogether as this is what Google and the rest of the search engines prefer. Having a title that is longer than 60 characters will end up in having it cut off.

Why Meta Description Tags Are Important

What is the meta description tag? These tags are used to describe the intent of your website’s content to the search user. The Meta Description tags are important for on-page optimization as this is utilized by the search engines when showing your page in their catalog. Make sure to specify the meta tags yourself on your blog/post. If you do not, the search engines will do it for you by selecting the first part of your article’s content and displaying that to the users. While the meta description may not necessarily be a ranking signal itself, it can play a vital role when it comes to optimizing your pages.

The goal is to provide a relevant, well-written and enticing description that helps produce better click-through rates and a better overall experience for your visitors. All of this in turn can potentially help you gain a greater share of traffic as well as a possibility of improvement within the search engine rankings.

Here are some quick tips for writing awesome meta description tags for your content:

  • Always add your keywords to the meta description. But do it with taste, do not spammy them. When adding keywords in the meta description, they become bolded within the search query.
  • A good rule of thumb is to not have the meta descriptions too long in length. In fact, you typically want to keep them under 320 characters long. Make sure to include your keywords on the first half of your tag.

Why Headings & Header Tags Are Important

What are header tags? Have you ever heard of the H1, H2, H3, H4, H5 & H6 elements? These are the tags that we speak of. The H1 tends to be the most important one, the H6 the least important one. When it comes to Header Tags, the H1 tag is typically used for the main Title of the article/page/product or service. The rest of the H tags are used for subcategories and sub-titles. As you can see throughout our Complete Guide to Search Engine Optimization (SEO), we use our H1, H2 & H3 tags pretty frequently.

Although there isn’t a ton of data to let us know that heading tags are still important when it comes to SEO, you should still utilize them as they help keep your pages user friendly. Also, if you utilize any contents plugins, reviews etc. the header tags play a significant role with them. We firmly believe in the use of Header Tags.

How to Do Proper Keyword Research for Your Site

learnedgold.com - How to Do Proper Keyword Research for Your SiteWhen it comes to keyword research, there really isn’t a whole lot in the world of SEO that is more important. Keyword research is one area of Search Engine Optimizing where you will not want to cut any corners. It is of the utmost importance that you understand how your visitors search for the things your website has to offer. Without this valuable information, it is extremely difficult to optimize your website properly so that it is able to rank high on the search engines.

If there is one mistake that I have seen countless new SEO webmasters make, is that they tend to focus on the big fish (in the world of keywords). I am talking about all of the two and three word keywords out there. Yes it would be awesome to be able to rank for those keywords, but your competitors are also thinking in this same way. This is why you should focus your energy and time on targeting long-tail keywords that you can actually have a chance in ranking high for.

The long-tail keywords that I speak of, tend to make up the largest part of all search engine volume. They are more specific, longer sets of keywords that a visitor will type in to find whatever they are looking for. Some examples of long tail keywords; “where can I get some cheap shoes”, “how do I go about building big muscles”, “what is the best book on personal finances” etc. such as “blue 4-inch high heel shoes.” As you can see, these (long-tail) keywords tend to be much more descriptive in what the user is searching for. This “Complete Guide to Search Engine Optimization (SEO)” is in itself a long term keyword that we are targeting, it consists of 7 different words.

Why Is SEO Content Optimization Important?

Content is king. This is a famous quote that tends to revolve around the SEO community. When it comes to content, there are a quite a few ranking factors that come out of it. Having quality content on your website is important for a few reasons. First, you want your users to have the best experience possible on your website, second is that you want Google and the rest of the search engines to see the great content that you have, and the third reason is that you want to have other webmasters out there to find your content interesting enough so that they will want to link back to your content. When it comes to other website owners linking to your content, the majority of that will come from your blog and information articles/posts (not product pages).

Here are some tips for writing great and optimized content:

  • Write your content with your audience in focus. You should be doing it for them and them alone.
  • Always perform keyword research on the topic that you will be writing about. Once you have that data, you can then naturally fit the keywords into the content. Don’t force them in there; make them as natural as possible.
  • Always make sure that the keywords which you are optimizing your page for are relevant to your articler’s content.
  • Make sure to be detailed when writing your content. Studies show that longer, more detailed wrting is much more effective when compared to short form.
  • Headlines, absolutely try to write headlines that capture your website visitor’s attention immediately.
  • Add media throughout your content as well. Things like pictures, graphs, videos etc.
  • Try to be personable, and always make sure to include a call to action within your content.

Here is Why Internal Linking Is Crucial for SEO Success

To be able to comprehend the importance of building links internally, you need to first learn about this little thing called “link juice.” When it comes to the authority that is being passed on from one website to another, link juice is of the utmost importance. Every single link that is linking to a piece of content or page (whether internal or external) provides a certain amount of value.

While you are writing out the content for your site, you should be aware of other pages on your site that would be relevant to link to this new page. These other pages should be linking to your new page. This is where link juice comes into play. You also make it possible for your visitors to check out other sections of your website that could benefit them. The longer the stay on your site, the more chances you have in making a customer of them. We find it to be very important to inner link on your website. As you can see, here on this LearnedGold.com’s Complete Guide to Search Engine Optimization (SEO), we make full use of inner linking.

Off-Page Search Engine Optimization Tactics

learnedgold.com - Off-Page Search Engine Optimization TacticsAnother super important piece of SEO is the Off-Page Search Engine Optimizing. These types of optimization strategies refer to work that is done outside of your website. Not only is on-page optimization important to search engine ranking, so is off page optimization..

A really big part of Google’s algorithm is focused on what the outside world thinks about your site. Even if you have the most awesome looking website in the world, you still need to put in a ton of work to get recognized by Google and the rest of the search engines. Yes, content is king; but so is link juice coming to your site from authoritative websites.

Since the major search engines utilize bots and algorithm for their day to day tasks, they have to rely heavily on other web signals. Some of these signals include: website linking (to other sites), mention of businesses via articles or press release, being mentioned throughout the social media world, actual real world reviews and more. All of these items help search engines like Google decide what the value of a website’s content should be.

Links, Links, Links – The Uber Important Aspect of SEO

As mentioned earlier, even though content is king; you wont get very far without good links linking back to your site. If you want to have even a slight chance in competing for some of the harder keywords, you will need some authoritative sites pointing back to you. It is still very much understood that the number of good quality links pointing to a website or page is the absolutely number one factor in search engine rankings.

You should work on creating a solid strategy of content creation and search engine optimization in order to help attract and get links from authority websites to point back to your own site. With that being the case however, do not even think about starting work on this until you have built up an adequate number of good content articles, posts and pages throughout your website. When it comes to the acquisition of good juice links, it is a much simpler of a task when you are working with an attractive website that can provide the best experience for users that are looking for valuable content on a particular topic.

What Type Of Link Quality To Look For?

Alright, now that we have gotten the off-page optimizing introductions out of the way, lets delve deeper into the world of link juice. The king of all search engines, Google; uses their algorithm so accurately, that it is able to identify the levels of trustworthiness and quality of the different link networks out there on the web. For instance, a link from Apple’s website (which carries with it link juice from millions of other people linking to Apple) is worth its weight in gold, when compared to getting a small little link from your friend’s website that he built with WordPress a few days ago.

When you are ready to get serious about SEO, you should start utilizing the tools out there that can estimate the authority of websites. We have included a list of such tools on this “Complete Guide to Search Engine Optimization (SEO)” below. One of these tools is call Ahrefs. This particular tool utilizes an algorithm to determine a website’s Domain Rank. You can utilize such tools to find out what links out there are really worth going after.

With the importance of link-juice, it really doesn’t matter how many links you have pointing to your site. You can have millions of tiny little no authority websites out there pointing to your site, and you still won’t rank for any good keywords. On the other hand, you can have just 10 or 20 high quality links pointing to your website, and there is a good chance that you will start ranking higher with your targeted keywords on the search engines. You definitively do not want to get what are called spam links. These links will not do anything for your rankings, and will in fact devalue and hurt your website.

How Many Links Should I have Pointing to My Website?

learnedgold.com - How Many Links Should I have Pointing to My WebsiteAs mentioned in the previous section, you don’t want to over do it with the spammy links. But even so, you still want to get as many good quality website links as you possibly can. The other thing to think about is that you should have as many different good authority websites pointing to your site as possible. 500 different links coming from 10 sites is not as good as 500 links coming from 500 different sites. The more diversified your portfolio of unique domains pointing back to you is, the better you will do in the long run.

Now, if you ever do find yourself on the top for your hard-to-get keywords, do not let your foot of the gas. Taking any break whatsoever will allow your competition to close in on you and take over. Also, keep in mind that the search engines are always changing their algorithms. So be prepared, be vigilant and always be proactive to keep up with any new changes.

What is Link Anchor Text & Why Is It Important?

If you are serious about being successful online, this Complete Guide to Search Engine Optimization (SEO) is your internet marketing bible. Check out this next section on this little thing called Anchor Text.

What anchor text does is that it highlights and hyperlinks the text on a particular post or page. This is typically done over links that take a user (via your link) to a different web page or post once the link is clicked. The manner that different websites link to you does actually matter when it comes to the search engine algorithms. With SEO, Anchor Text plays a pretty big part in determining the value of a link.

The goal of the Anchor Text is to include a description in your link that tells the user as to where they are being sent. For instance, if a visitor is on NIKE’s website, and NIKE has included a link to your site NIKE-AIR-SHOES, your link anchor text should say something along the lines of “click here for more information about NIKE Air Shoes”.

It is all about relevance, and this is what the search engines look for.

What Are the Best Link Placement Tactics?

The other important factor to mention regarding links, is the location of the links are placed on a webpage. All of this plays a large role in respect to the link juice that you can get from a particular website. For instance, having your link show up in the footer or sidebar of the website will not give you the same amount of link juice that you could get from having your link show up within the body or content of the article or page.

Consider also, that the higher the link is placed within the page or article, the more link juice and authority it carries.

Does Social Media Play a Part in SEO?

LearnedGold.com - Does Social Media Play a Part in SEOIt is now widely believed that Social Media does not play an important factor in search engine rankings. Although this may be the case, you should still not abandon Social Media as a platform to help improve your website’s search engine optimizing.

Here are a few different ways that the social media platform can assist you in improving your site’s SEO.

  • You should always create business pages for your website on the different social media channels.
  • Once you have the pages ready to go, you should now work now creating great content with the idea that it will be shared a lot through the different social channels.
  • With your content getting widely shared, chances are that other webmaster, bloggers and website owners will link back to it.
  • The golden rule of SEO is, the more people that you have sharing, discussing and linking to your content; the easier it is for your pages to rise through the search engine rankings.
  • Another key tip is to remember to Brand your Social Media post. As your website’s content starts to get discussed, shared and linked to via Social Media, your future visitors will actually start seaking you out on the search engines via your Brand Name. This way, you can get traffic coming your way from a few different sources; social media, branding, keyword searches and more.
  • The other reason as to why you should have a Social Media presense, is that it provides you with direct access to communicate with your target audience. Think of it this way, people can come to your social media pages, ask questions about products, services and more. Social Media is a really good tool for building rapport with your visitors. As mentioned before, search engines have 100’s (if not thousands) of different ranking signals that they look for when determining to value and legitimacy of a business or website. Socials media signals (in my opinion) fall in there too somewhere.

On this Complete Guide to Search Engine Optimization (SEO), we went ahead and included a list of some useful tools that will help you on your SEO journey.  Take a look.

What Are Some Great SEO Tools To Use?

Here is a small list of some of the more important tools when it comes to SEO. These tools are used by most of the industry professionals dealing with Search Engine Optimizing.

  • Google Analytics – Super Important Tool for analyzing your website’s traffic.
  • Google Search Console – This is a great tool for checking on your website’s back-end issues according to Google’s algorithms. You can also check for some of your website’s ranking keywords, how traffic is brought to your site etc..
  • Bing Webmaster Tools – Just like Google, Bing has their own Webmaster Tools, similar features like that of the Google Search Console.
  • Ahrefs – This company provides some of the best digital marketing analysis tools out there. They can be used for website audit’s, a website’s backlink analysis, check how your site’s URLs rank, for checking out your competitors and more.
  • Majestic – This tool basically does one thing, and does it really well. It does a complete backlink analysis of a particular website. Good to run it on your own, as well as on your competitor websites.
  • Moz SEO Products – This company builds tools for all SEO people, both novice and pro. They have useful tools that can be used for inbound marketing, link building, content marketing and more.
  • SEMrush – This platform offers solution for various SEO tasks, PPC (Pay Per Click), content creation and management, social media digital marketing and performing research and analysis on your competition.
  • DeepCrawl – This Company provides cloud-based web crawling solutions for webmasters and internet marketers. They create tools and technologies that allow you to diagnose & repair both technical as well as performance issues with your site.
  • LinkResearchTools – This establishment provides tools and software for link building and analysis.
  • BuzzSumo – Here, you can run a quick search to discover some great content ideas, uncover platform insights and to help you identify passionate influencers that might be of use to your SEO marketing strategy.

Conclusion – Complete Guide to Search Engine Optimization (SEO)

Alright, so you got this far, no what? Well, for one, you are now equipped with a basic understanding of what it takes to get started with SEO. You should now be able to position yourself and your website to help you generate more traffic and to start ranking higher for key terms and query’s on the major search engines.

Just Remember. There isn’t a single website out there that is absolutely perfect at following every single aspect of SEO. Just focus on the things that you yourself can do well, and outsource the rest to the professionals.

As the saying goes; if you build it, they will come. Focus your time on keyword research, content creation, on-page / off-page optimization and social media. Everything else will fall into place. One step at a time.

I hope that you found value and enjoyed reading our Complete Guide to Search Engine Optimization (SEO). If you have any questions that you would like to ask, please leave us a comment below or fill out the contact form on our Contact Page, and we will get right back to you.

 

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